Whether you own an online store or a brick and mortar business, increasing revenue is crucial. To boost your revenue, you need to attract more leads or repeat customers, or ideally both.
Despite the rising demand for an online presence, the physical presence of businesses remains essential. Consumers still seek a connection and often prefer buying from businesses with a strong physical presence. This adds an extra layer of trust and comfort. This is particularly true for traditional brick and mortar businesses.
Online Business vs. Physical Stores
There is ongoing debate about whether an online business will outperform physical stores. While there’s no definitive answer, adapting to consumer needs and staying visible when they search for products and services in your niche is key.
Optimizing Your Digital Presence
Consider how your clients discover you. Typically, they search on Google to find your location, hours, and whether you offer the products or services they need. This highlights the importance of a hygienic digital presence for every brick and mortar business.
A robust digital presence includes:
- Setting up a website
- Google Business listing
- Social media profiles (e.g., Facebook, Instagram)
- Optimized listings with reviews, photos, and posts
Adapting to the Digital Landscape
Simply having a digital presence isn’t enough for a business to thrive. Every brick and mortar business needs to evolve by understanding and implementing behavior-based digital marketing strategies.
Proactive Digital Marketing Strategies
- Inbound Marketing: Ensure your business appears on the first page of Google search results. Achieve this by publishing and boosting high-quality content using advertising platforms. Start with Facebook Ads, Instagram Ads, and YouTube Ads. Retarget users who engage with your content.
- Educating Your Clients: Add a new dimension to your business by focusing on educating your clients about your products and services. Provide valuable information on how to buy, the dos and don’ts, and what to avoid. Demonstrate genuine care and enhance customer experience.
Expanding Your Reach
Opening an online store where feasible is a great way to expand your reach.
Conclusion
Brick and mortar businesses will continue to thrive when they adopt new digital marketing strategies and enhance their client interactions. Many businesses are already benefiting from these strategies. Almost every brick and mortar business can implement these methods to see similar success.
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